Operators wholived the lastcycle, buildingthe next one.
ELD is a global growth firm for Web3 founders who treat distribution as engineering. We started as community ops for two L1s in 2021, ran KOLs through the bear, and now sit beside teams across LATAM, EU and APAC as their outside growth org.
- Operators
- 12
- Markets
- 25+
- Languages
- 10
- Projects shipped
- 40+
“Campaigns end. Communities compound. The difference is whether you built infrastructure or theater, and most teams don’t know which one they shipped until the market tells them.”
We were the team in the trenches when the cycle turned. These are the five things we never stop telling founders. The ones who listened are still shipping.
Distribution is a product decision, not a launch task.
If you treat the community as the thing you turn on at TGE, you've already lost. The teams that survive every cycle architect distribution the day they architect the protocol. Discord schema, KOL relationships, regional leads, built in months 1–6, not week minus-two.
Local always beats global.
A single Telegram in Buenos Aires run by someone who lives there is worth more than ten English Discords. We staff regional leads in LATAM, EU and APAC because narrative is a local language, even when the codebase isn't.
We don’t run campaigns, we engineer communities.
A campaign ends. A community compounds. Every KOL post, every quest, every ambassador brief is a deposit into a balance the founder will draw on for years. We measure ourselves on the size of that balance, not on impressions, not on completions, not on CPM.
Numbers without narrative are noise.
2M+ followers is a number. "We grew a regional power user base from a single LATAM Telegram into the biggest Spanish-speaking L2 community in the region's history" is a story. Founders raise on stories. Communities form around stories. Reports lead with stories, then back them with the numbers.
The bear is when you build. The bull is when it pays.
We don't take on projects looking for a Q4 pump. We take on projects building through bear so they own the audience when the cycle turns. That's why we still work with teams from 2022, and why our 2026 launches were eighteen months in the making.
Two founders, twelve operators.
A small senior bench, three regional desks, no junior account-management layer between you and the work. The people who sell you the project run it themselves.
FOUNDING / 2021Eugenio García de la Torre
Co-founder · Community & Growth
“Localization isn't a translation layer. It's a second founding, and the teams that treat it that way are the only ones that compound across regions.”
Six things we do. Six things we won’t.
Stated values are easy. These are paired with the behavior we’ve refused: the founders that have walked away, the asks we don’t take, the patterns we won’t repeat.
Operators, not consultants.
Run the discords, brief the KOLs, ship the quests ourselves.
Send a slide deck and disappear until invoice day.
One brief, one desk.
Founders read the inbound. Founders write the response.
Route you through four account managers.
Plain English on a Friday.
One-page read-out: a story, the numbers behind it, what changes Monday.
Ship 40-tab dashboards no founder ever opens.
Local before global.
Staff in-region leads who live the local narrative.
Translate one English Discord and call it APAC coverage.
Long horizon. Always.
Take on projects building through bear. Stay through the next.
Pump-and-dump.
Receipts over vibes.
Back every claim with a number you could defend in a board meeting.
Quote impressions, reach, or any number we can't source.
You read the firm, now brief the firm.
Two ways in. Pick the one that fits where you are. Every route ends at the same two founders.
Send the brief.
Two-paragraph email beats a 40-slide deck. Project, chain, stage, target regions, launch window. We reply by Monday.
Book a 30-min call.
Prefer a conversation first? Pick a slot directly on the founders' Google Calendar. No qualifying form, no SDR.