+40 mandates. Same Monday brief. Real receipts — TVL, mindshare, holders — across every season of the last cycle, in four regions, in ten locales.
The four flagship runs that show the operating room at full tempo. Travala compounding into year three, Black Mirror taking AAA IP onchain, Seedify rebuilt around six languages, FAR Labs anchored out of Abu Dhabi.
Pixelynx · Animoca · Banijay (€4.8B IP). Smile Club + Iris reputation NFTs, TGE on Base with 500K+ registrants, 7K Persona NFTs in 3 hours. Drop sequenced across APAC and EU windows with native-language ambassador rooms in each region. PR placements landed against the Black Mirror Netflix series window, compounding the AAA TV IP into onchain identity infrastructure.
Eighteen-month run alongside Levent Cem Aydan through the gaming-to-AI pivot. Native-language ambassador clusters across 6 locales, SeedHub to 27K, +391% CIS engagement uplift.
Eighteen-month run beside Travala’s two founders. We rebuilt the Smart Program ambassador architecture, sequenced KOL waves across APAC and LATAM around six major partnership drops, and ran four quest seasons against the AVA Smart Program tiers.
Up from $61M in 2023.
Annualised across 12 months.
Peak 83% in June 2024.
Across 230 countries.
The Travala team came to us in 2023 with the strongest real-world utility story in Web3 and the quietest growth engine. The platform was processing crypto travel bookings at scale — Booking.com, Expedia, Agoda already integrated — but the crypto-native audience that should have been their natural distribution was treating Web3 RWA as a future narrative, not a live product.
We did two weeks of onramp with Juan Otero and the Hanoi operations team. The catalysts were obvious once mapped: Skyscanner, KAYAK, Trivago, Solana, Binance Pay deepening, and a planned Bitcoin treasury reserve announcement.
Every Monday brief landed in Buenos Aires, Barcelona, Dubai and Singapore before lunch. Martín ran the EU/MENA KOL track around the Booking Holdings group integrations. Kevin ran APAC KOL sequencing across Solana Breakpoint, TOKEN2049 Singapore, and Binance Blockchain Week Dubai. Camila ran the LATAM ambassador track for the Binance Card cashback corridor. Daichi anchored PR around the Bitcoin treasury reserve narrative.
Four consecutive quest seasons rolled month-on-month across Galxe, TaskOn, Zealy and Intract. Gated by AVA Smart Program tier, anti-sybil layered, designed to convert quest completions into Smart member locks. By Q4 2024 the platform crossed its first $10M month. By the end of 2025 it was running at $113M annualised. We didn’t try to compete with Otero’s own voice; we amplified it across every region that wasn’t on his calendar that week.
“Surpassing $100 million in gross revenue is a huge milestone, but for us, it’s just the beginning.”
By the time Travala announced its Bitcoin and AVA Treasury Reserve Plan in December 2024, the Diamond-tier ambassador cohort was already running the narrative without us. 42,549 Smart members. 8.9 million AVA locked. 78% of all 2024 bookings paid in crypto, peaking at 83% in June. The crypto-traveler LTV story — 2.5x the per-trip spend of fiat customers, 3.5x more likely to book 3+ nights, 57% more likely to repeat — became the press hook for the next eighteen months.
We’re still running the mandate. The Monday brief still lands. Next quarter’s focus is the agentic-commerce pivot: same ops, new surface.
+40 mandates. Same shape. Same Monday brief. One of next quarter’s four slots could be yours.We’ll know by reply on the brief whether we’re the right shop.
